Company name New Senior Generation
Business subject Sales and marketing
Company residence Czech republic
New Senior Generation seeks to provide senior citizens a user friendly service including physical outreach and tablet computer with phone app. geared especially for their needs along with an internet based ecosystem of products and services. In the Czech and Slovak markets there more than 2 million senior citizens. A market share of as little as 1% or about 23,000 clients can generate more than €5 million in sales and open up further e-commerce opportunities in the senior sector. One of the key drivers behind this product is the fact that elderly people have specific needs that mainstream products don’t often incorporate. A recent article in Smashing Magazine highlights this need, combined with general demographic trends. A report from the Pew Research Center in the US focused on similar issues. Publications geared for elederly readers feature reviews about tables and PCs designed for senior citizens. Furthermore, one of the principles is the Czech Aging 2.0 global platform ambassador, which affords interesting potential for “first peek” opportunities at other senior related startup opportunities on the market. The Slovak interface is ready to be launched.